The Ford Bronco SUV was reintroduced in 2021 after a two-decade hiatus. The Bronco quickly caught on with buyers, who appreciate its stylish, signature exterior and rugged durability. 


While the Ford Bronco is instantly recognizable to those familiar with the brand, there is still some confusion in one regard. That is the difference between the Ford Bronco and the Ford Bronco Sport. These are two separate models within the Bronco family, but many drivers are unaware of what separates them. Read this helpful guide to decide which model is right for you.

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2023 Ford Bronco vs. 2023 Ford Bronco Sport


First and foremost, let’s start with the price. If budget is your top priority, you should know that the Ford Bronco Sport starts at a more affordable price. The baseline 2023 Ford Bronco Sport begins at just $28,910. The highest trim level, the Ford Bronco Sport Badlands edition has an MSRP of $36,590.


The 2023 Ford Bronco, meanwhile, starts at $30,790. With more high-level trims to choose from on the Bronco than on the Bronco sport, there is also a more varied price range. The highest trim level available on the Bronco is the Ford Bronco Raptor, which starts at $68,500.


So what exactly is behind the price difference between the 2023 Ford Bronco and Ford Bronco Sport? As you might have guessed, there are some differences in how these two SUVs perform.


The Ford Bronco Sport is designed to provide smoother handling and better efficiency. This is largely a product of the vehicles’ respective designs. The Bronco Sport is a unibody model, similar to the smaller Ford Escape. The Ford Bronco, on the other hand, is built body-on-frame, giving it performance similar to that of a pickup truck. The result is two vehicles with some similarities, but with designs that are suited for different driving styles.


The Ford Bronco is a powerful and durable vehicle that is tough to beat in terms of towing and off-roading in the SUV category. The baseline Bronco engine delivers up to 300 horsepower and 325 lb.-ft. of torque. The Ford Bronco Sport, on the other hand, starts at 181 horsepower and 190 lb.-ft. of torque.


The Bronco’s power advantage is offset by better handling and fuel efficiency in the Bronco Sport. The 2023 Ford Bronco Sport gets 26 combined MPGs, compared to the Bronco’s maximum combined MPG of 21.

Exterior & Design

While the Bronco and Bronco Sport share a family name, they do also have some noticeable visible differences between them. 


As you might have guessed, the Bronco Sport is smaller than the Bronco, but not by much. The Bronco Sport is measured at 172.7 inches long. Bronco owners can choose between a two-door or four-door frame. The two-door frame measures just one inch longer than the sport, at 173.7 inches. The four-door Bronco measures at 189.4-inches.


The Bronco is also distinguishable from the Bronco Sport due to differences in the vehicles’ frames. The Ford Bronco has a more box-like frame, featuring a flat, square roof. The Bronco Sport features a more sloped roof to go along with its compact frame.

Choose Your Ford Bronco 2023 Model

So, which model is better? The Ford Bronco or Ford Bronco Sport? The answer to that depends on what you’re looking for and what your budget is. If power and capacity are your top priorities, the Ford Bronco can’t be beat. But if you’re on a tighter budget or want a more efficient model, the smaller Bronco Sport is right for you.

Whichever Ford Bronco 20223 model you prefer, you can find it at White Ford in Roanoke Rapids, NC. Visit us online or in person to browse our inventory of Ford Bronco and Bronco Sport SUVs.